Tim Harford @ The RSA tonight

Heading to the RSA tonight for a talk by Tim Harford – author of The Logic of Life – I haven’t read it but he wrote this little piece in the FT Weekend magazine ‘Piracy’s Hidden Treasures’ is standard Freeconomics fayre but this bit caught my attention

‘…the customers who will pay most for corporate software are, well, corporations. They won’t want to risk being caught and sued for piracy, so an extra pirated copy in the corporate software market probably isn’t a lost sale at all. The guilty party isn’t a customer, but a home-user or a student who would never have stumped up full price. Thanks to piracy, though, that home user is now learning how to use Word and PowerPoint and making the legal copies of Microsoft Office more valuable.

Mr Gower the other day was chatting about the Torrent model where a service actually works better the more people that use it – I guess this is along those lines – the more people that use a service the less likely they may be to jump ship or try something else thus strengthening, in this case, Microsoft’s presence in a given market through pirated downloads – nice.

About these ads

One response to “Tim Harford @ The RSA tonight

  1. It’s full…
    So I’m going to Adam Green instead

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s